Press Release
March 6, 2007
FOR IMMEDIATE RELEASE
INVENSENSE TO DEMONSTRATE ITS GYRO-BASED BLURFREE™ IMAGE STABILIZATION TECHNOLOGY WITH ZORAN AT PMA 2007
InvenSense’s BlurFree™ technology makes it easy for digital still camera makers to quickly adopt a high quality image stabilization solution
SANTA CLARA, Calif., March 6, 2007 – InvenSense today announced it will demonstrate its gyro-based BlurFree™ image stabilization technology with Zoran’s COACH image processor at the Photo Marketing Association (PMA) show, March 8 to 11, in the South Hall of the Las Vegas Convention Center, Tech Suite X122.
InvenSense’s BlurFree technology provides superior image quality by using a gyroscope to accurately track the movement of the camera caused by the natural hand shake of the user. The BlurFree technology converts the gyroscope’s output and synchronizes the information with the camera shutter and image sensor in real time to select the best quality picture. The result is sharp pictures that are typical of more expensive mechanical image stabilization systems.
“Our BlurFree technology running on Zoran’s COACH processor makes an ideal choice for digital cameras makers to quickly adopt a high quality and cost-effective image stabilization solution,” said Dan Goehl, InvenSense’s vice president of sales. “Image stabilization is one of the key features that consumers look for when upgrading to a new digital camera. InvenSense’s IDG-1000 gyroscope is shipping in volume production to many leading digital camera makers and our BlurFree technology will quickly expand the range of available cameras to consumers offering improved image quality.”
About InvenSense
InvenSense is the leading provider of motion sensing solutions for mobile applications. The company’s motion sensing technology addresses emerging mass-market applications such as image stabilization, mobile navigation, location-based services and smart user interfaces that use hand motion and gesture-based commands. InvenSense’s corporate offices are located in Santa Clara, Calif. More information can be found at www.InvenSense.com.
For more information contact:
InvenSense Inc.
Dan Goehl
408.988.7339 x103
dgoehl@invensense.comCamelia Bobic
408.988.7339 x 130
cbobic@invensense.com
COACH and ZORAN are the trademarks of Zoran Corporation